Oz — designer, artist, husband, dad.
Directed design initiatives across all organizational touch points to ensure consistent brand alignment and integrity.
Collaborated with the CEO and other C-suite executives to define and refine the product strategy.
Led the end-to-end design and project management for the Forte 2.0 launch, resulting in a 60% improvement in onboarding efficiency.
Developed and implemented a customizable design system for Forte 2.0, which enhanced productivity by 50%.
Head of Design
Forte / May 2021 - Apr 2024
Led the design efforts for various features and products, including the lease pipeline, and asset management dashboards.
Orchestrated the complete redesign of VTS 3.0, resulting in a 25% improvement in the discoverability of products and features.
Designed, managed, and scaled the products design system utilized by all product teams, resulting in a 30% increase in productivity.
Scaled the design team by successfully hiring, managing and mentoring a team of five designers during my first three years, fostering their professional growth and collaboration.
Lead Product Designer
VTS / Jul 2014 - Mar 2021
Directed the design of essential features and products, including creator profiles and the interactive map search functionality.
Led the end-to-end design for a new hotel discovery and booking platform, successfully generating an additional revenue stream.
Collaborated with C-level executives to shape and refine product strategy.
Served as a design consultant for external collaborations with notable clients, such as USA Today in developing interactive destination magazines for the iPad, and Rand McNally in creating an engaging web experience for their Best of the Road cross-country challenge
Senior Product Designer
Tripfilms / Sep 2011 - Jul 2014
Creative Director / Art Director
UDM / Jul 2014 - Mar 2021
Associate Producer
Univision / Jul 2009
Creative Director / Art Director
R2 Studios / Jul 2005