VTS
NAVIGATION FOR DISCOVERABILITY
VTS — Navigation built for discovery.
UX Research / UI/UX Design / Creative Direction / Art Direction
Overview
As the product matured and scaled, it began to be apparent that it’s core information architecture was breaking. Overtime, through different channels of customer feedback, it had been communicated that way-finding and discovery was a challenge for our users.
Team Objective
Redesign the current navigation infrastructure to allow for growth, while creating a more focused workflow experience that makes way-finding and discovery simple and clear.
Key results
New infrastructure that allows for product offering growth.
85% user adoption of the new navigation experience.
